I love the marketing emails I get. I choose to get them cause I want to know about sales and new products from the vendors I choose. The problem is that they are all Image based because the Marketers are lazy. This means that when I open them I see nothing cause Google Apps blocks images by default unless I turn them on. Stop It!
A new study from the E-Mail Experience Council turned up this frightening fact: e-mail from 23 percent of the retailers reviewed was “completely unintelligible” when viewed in an inbox.
The reason? When designing e-mail marketing messages, marketers overlook the fact that images are blocked, by default, for approximately one in two e-mail users. The e-mail council points out that workarounds — namely the use of HTML text and images — are not sufficiently being used in e-mail design.