When Social Media Directors miss the boat - Swiffer
Thursday, June 5th, 2008Interesting article on how Brands are entering Social Media but what caught my eye was this quote:
“Swisher…Swiffer. I wouldn’t put that on my [Facebook] profile,” said Tim Kendall, Facebook’s director of monetization.
Followed by these facts:
Don’t tell that to a dozen or Facebook groups devoted to Swiffer, although these groups are sparsely populated. “Ive Discovered The Joys of Swiffer and I Can’t Stop…” has 55 members. “I love my swiffer duster!!!” has five members who made this appeal: “Cleaning nerds that love there swiffers should join this group…because we f*ing rule!!”
It seems that even though you work for the fastest growing Social Media Network doesn’t mean you necessarily ‘get it’. Good read.
