Archive for the ‘business’ Category

Image based emails dont work - Stop It!

Thursday, June 5th, 2008

I love the marketing emails I get. I choose to get them cause I want to know about sales and new products from the vendors I choose. The problem is that they are all Image based because the Marketers are lazy. This means that when I open them I see nothing cause Google Apps blocks images by default unless I turn them on. Stop It!

A new study from the E-Mail Experience Council turned up this frightening fact: e-mail from 23 percent of the retailers reviewed was “completely unintelligible” when viewed in an inbox.

The reason? When designing e-mail marketing messages, marketers overlook the fact that images are blocked, by default, for approximately one in two e-mail users. The e-mail council points out that workarounds — namely the use of HTML text and images — are not sufficiently being used in e-mail design.

E-mail Design: 23 Percent ‘Unintelligible’ - ClickZ - News and expert advice for the digital marketer since 1997

Staying focused when times are tough: Church of the Customer Blog

Thursday, June 5th, 2008

Very cool post over at CCB about how Southwest, once again, shows why its my favorite airline.

Staying focused when times are tough: Church of the Customer Blog

From CNN Money - “Downsizing the American home”

Wednesday, June 4th, 2008

Good read on how builders are changing their focus and building cheaper homes. I bet the McMansion owners are really happy about this. Ouch!

So if those first-timers who sat out the era of the McMansions and the McMortgages start buying these modest homes, Mezger may go down in the annals of real estate as the man who saved The House That Eli Broad Built. He’ll also need to expand his crooning repertoire. On karaoke nights, he usually caps the evening by singing “Unforgettable.” Since his music collection harks back to the 1930s, investors are hoping that he may soon be singing another classic: “We’re in the Money.”

Downsizing the American home (page 2) - Jun. 4, 2008

Ignite Phoenix - Lets get this party started!

Sunday, June 1st, 2008

Meet up with Jeff Moriarty this weekend (if you can reference the name then you know how cool Jeff is already, if not then please look up Sherlock Holmes and eat some soap) to discuss getting Ignite Phoenix started up. The catalyst was a post on twitter regarding yet another tech networking group for finding and funding projects in the area. The general feeling for tech people is that these are more of the same: boring presentations trying to sell us on something we might be interested in but since the presenter is so worried about offending possible funders they cut it down to something that is boring and predictable.

Ignite is an O’reilly concept with the intent of getting the presentations down to a minimum but throwing a bunch together for diversity and unpredictability. Then you let the audience congregate with the ones they like the most and take it from there. The focus is on the culture and if the projects succeed that is great, if not then cool people got together and laughed a lot.

Right now we are looking for venues to hold it at and presenters to present. Give me a shout in the comments there or at the projects website here.

good story on jobs at Fortune - “The Gig Job-hopping Gen Yers aren’t disloyal. They’re smart”

Friday, May 30th, 2008

The

Gig Job-hopping Gen Yers aren’t disloyal. They’re smart «
Never mind that it doesn’t do much to encourage employees to become leaders themselves. As Tammy Erickson at the Concours Institute notes on her Harvard Business Online blog, Yers aren’t necessarily eyeing your job. “We were pretty surprised by the number of Y’s who said their boss’ job just didn’t look ‘worth it,’” she writes. Perhaps because it’s more true than ever that we want to reach our own personal best – which means having the best personal life possible, too, and maybe, you know, not having to fire all your friends — becoming CEO isn’t the holy grail it might have been.

ed. Thanks to Nadira A. Hira for pointing out my mistake that this story was from Fortune. Thats called being on top of your story. (Where is my link love? =)

Moving ahead by looking back - Stagflation in the 2000’s is similar to the 70’s

Wednesday, May 28th, 2008

Good stuff on current economic conditions with some plausible answers for moving forward by looking backward.

Fortunately, there is a better way forward than we took after 1974. We need to adopt coherent national and global technology policies to address critical needs in energy, food, water, and climate change. Just as we invest $30 billion of public funds each year in the National Institutes of Health, we should invest at least as much each year in a new National Institutes of Sustainable Technologies. Just as private biomedical firms live in a kind of symbiosis with NIH, the energy and food sectors should be backstopped by a major public effort to promote sustainable technologies.

Stagflation Is back - May. 28, 2008

Social Media Mecca with Church of the Customer Blog

Thursday, May 22nd, 2008

I try to read Church of the Customer Blog as often as I can. They do a really good job of taking Internet topics and applying them to everyday business issues. In the last week they have had some really great posts talking about Social Media:
In 7 questions with Josh Bernoff they interview Mr. Bernoff about his first book “Groundswell: Winning in a World Transformed by Social Technologies”. The interview is a good read on how businesses can get it right but also where they get it wrong:

Concentrating on the technology first. If you decide on the objectives you want to accomplish, you may get where you’re going. If you say “let’s start a blog” or “let’s start a community” you may be calling me 6 months from now saying “I got this off the ground, now how is this supposed to be helping me?” This is actually a lot more common problem than technology problems or authenticity issues, which get all the discussion.

They discuss the battle between short-term campaigns vs. long-term evangelism in Closing a Disney community. Where Disney’s Virtual Magic Kingdom is being shut down even though it has attracted more than a million users.

Good coverage of social media and ecommerce. Read up and get a clue.

FORTUNE: Techland Microsoft turns to cash to beat back Google «

Thursday, May 22nd, 2008

I just dont see how Microsoft’s new program to pay users to use their search engine helps to build mindshare. Anyone using the program is only there to get their cash and as soon as it ends they will be back to Google. As one quote in the article discusses people will probably use Google to find what they want and then go to Microsoft to get the cash back.
FORTUNE: Techland Microsoft turns to cash to beat back Google «

Fuel from Algae grown in the Desert

Friday, May 16th, 2008

Cool story about XL Renewables new facility down by Casa Grande:

“The emergence of algae biomass as a renewable source of vegetable oils, proteins and carbohydrates is what our world needs today to lower the demand pressures on corn and soybeans,” said XL Renewables President and Chief Operating Officer Ben Cloud.

XL Renewables debuts new algae system for fuel - Phoenix Business Journal:

Free your Finances - Wesabe one Week in

Thursday, May 1st, 2008

So I have been using Wesabe for a week now and am really enjoying it. After getting over the initial paranoia of putting my bank info into a 3rd party service its been a veery eye opening experience. The final jump that got me over this part was reading their ‘Data Bill of Rights’, I am firmly based in the philosophy of The Cluetrain Manifesto and The Cathedral and the Bazaar and it seems this group has that focus down very well. Here is a video interview with the founders.

After uploading my bank content I then had to identify my purchases by 1) giving them a name that made sense and 2) tagging them with, well, tags. For #1 I am referring to how your bank gives you these awesomely unuseful names for your purchases, like: MC-Shell-Mazatlan-Hegel-1234Columbine-#$haha which means you used your Debit Card at the Shell down the street for gas. The cool thing is that once you name one purchase from that location all of them are updated! For #2 I am referring to the tag craze that web2.0 has brought upon us all. If you use del.icio.us or flickr then you know what these are and if you don’t its not a big deal. Basically you are putting some general names to your purchases so that Wesabe can group them together for you. So for a gas purchase I am gonna use - gas, car, transport. These tags are also applied to all purchases made at that location. If you want to apply specific tags to individual purchases you can do that for example - game, fellas - for the time you went to a baseball game with your buds and had to get gas.

This part takes some work but the way Wesabe is setup with all its super slick web2.0 scripting makes it really fast and kinda fun. I had some 200 entries updated in just 2-20 minute sessions. Once you have done all of this though you are in business as you will have to update occasionally as you make purchases at different places and maybe for the one time tags, but now you can start analyzing your spending and earnings in a nice and quick fashion. The more you use the tags effectively the better your analysis becomes. So be sure to put food on both restaurant and grocery purchases so that you can see how they lump together and separetly. You can then review all of the regular analysis - daily, weekly, monthly, etc. This is fairly normal budgeting stuff, but I like the format and the video game feel of the site, though the responsiveness can be a bit sluggish at times.

Getting back to the progressive stance of the site there is a recent post from one of their investors talking about the recent addition of a Tips section. This allows you to compare where you are making purchases and where other Wesabe users are making there’s to figure out if you are getting the goods or the shaft. “Great” you say “but there are tons of places to do this.” True and here is what the VC says:

The difference between user contributed reviews and actual user spending data is in some ways obvious and in other ways subtle, but profound. On the obvious side, the first thing Joshua Schachter, the founder of del.icio.us said to me, when I mentioned the idea was “how cool – you can’t spam it”. There are lots of reasons why someone might slant a review, but how many folks would buy more shoes just to promote a shoe store. The subtle distinction is more interesting. Someone could give a fancy, expensive restaurant a five star review after visiting only once. That review will be helpful to some, but others might find it a lot more useful to know that the anonymous reviewer of the five star restaurant ate there only once, but visits the unpretentious Italian place down the street five or six times a month.

and continues…

With the announcement of the new Wesabe Tips tab, the company has enabled consumers to anonymously share spending and satisfaction data, shifting forever the balance of power between merchants and consumers in favor of consumers. By waiting until they could offer the convenience of automatic uploading without compromising their users ownership of their data, they have reinforced their reputation as a trusted partner.

Wesabe also lets you take your data with you at anytime as stated in the Data Bill of Rights listed above. This means they are really interested in the Open Source Model of making things happen. As another blogger points out:

The key for Wesabe, is that they have turned that data over to consumers, and redress the balance of information power that has existed. Banks know everything about consumers, and not vice versa; Banks are paternalistic towards consumers, and that is in large part a result on unequal information and knowledge.

This is very cool stuff. Add to that the long standing Goals and Groups function and you have a very interactive and engaging tool to help people with their finances. Sure there are more powerful tools out there and of course any accountant worth her salt will tell you that Excel is all you need, but I am not a power user nor am I an accountant. I am not a checkbook balancer except in my head so Wesabe is a welcome tool for me and those like me, who are many. Oh and for those Mac users, like me, they got a Widget!

More Reading:
Good article at lifehacker -
-comments from co-founder Marc Hedlund, Wesabe
VC talking about wesabe new features -
-had link to site below
VC of wesabe talking about tips feature -
-Brad Burnham
Wired article from 2006 -
“Imagine Quicken in a web interface with the tagging powers of Flickr and you’ll pretty much have Wesabe pegged.”
Wesabe faq -

Super techy stuff you can do with Wesabe:
Something grabbing the API
Wesabe API with the Mac App Quicksilver