Keep track of whats being said about you and your brand on the social internets:

According to Kingsley, here’s how to use the pipe:

In the search field, fill out the terms you want to track. For example, Salesforce Ideas could use: “salesforce ideas”, ideaexchange, ideastorm, dellideastorm, mystarbucksidea. Usually the second field (URL fragment to ignore) should be .yourdomain.com . This is to prevent posts made in the your own blog/community from showing up. The dot before the domain is important.

Keeping up with the social media fire hose: Church of the Customer Blog