Online Video Advertising
If you own a business and haven’t looked into pre-roll video ads then you are missing out big time. Online video views are one of the fastest growing aspects of the Internet. Pre-roll ads are great as they force the viewer to see them before they get the goods. Keep it short as this quote suggests and you will see success.
Hate pre-roll video ads?
Don’t count on them going away anytime soon.
Heavy Media’s John Lumpkin and Voxant CEO Marcien Jenckes both made that assessment today at an iBreakfast program, “Web Video, Where’s the Money?”
“The bulk of the [Web video ad] dollars is in pre-roll. It scales. It’s easy for advertisers to create and deploy. It will take awhile for the market to evolve,” said Jenckes, formerly AOL’s vice president of messaging, community, and voice.
Lumpkin concurred, suggesting that advertisers stick to :15 spots and avoid longer ones.
“Pre-rolls will never go away. If you’ve spent a lot time on TV [ads], and if you’re not doing the Internet, then you haven’t done your job,” said Lumpkin, Heavy’s SVP of sales strategy and partnerships.
: ClickZ News Blog
Long Live the Pre-Roll (for Now)
Tags: internet
